Communications Excellence Plan

Leading with the Guild first

Refreshing and embedding the Guild Brand – ensuring consistency across digital, physical and face to face interactions
Ensuring our purpose, promises and identity are communicated consistently across content and channels
Running Guild specific awareness campaigns

Putting Students at the heart of our content

Developing our audience understanding to target more effectively

Building on segmentation work
Interrogating Social Engine research further
Mapping key student journeys
Creating an internal Insight Working Group to bring together knowledge across the Guild

Developing our Communications Channels

Email – we will increase volume, reach more members, improve open rates and reinforce the Guild
Web – we will undertake a full review of current platform, define purpose, review alternatives and improve user experience
Youtube – we will put video at the centre of our communications, record and publish key events/activity to take reach outside of our building
Social Media – we will continue to review our 3 main social channels against KPIs, increasing followers, improving reach and engagement as well as increasing the volume of student centred and led content
On campus – we will increase the physical presence of the Guild, and Student Officer Team, outside our building
Student Media – we will support and compliment the work of the Student Media Society
University owned – we’ll continue to work closely with University Student Comms and Marketing colleagues to ensure our message is supported via these channels
Non-owned channels, such as press, we will identify these and plan around them

Building strong relationships with key member groups through our Communications

Key groups include; Student staff, Student Media Society, Society Members, Course Reps, Volunteers, top Social Fans
Working with relevant teams we will produce Comms plans for each group that identify communication and relationship building opportunities, purpose, key messages and KPIs

Establishing strong internal Marketing Processes

Establishing communications priorities across the organisation
Building relationships with Guild teams to understand priorities and improve content creation
Raising awareness and understanding of the impact of Marketing and Communications activity
Delivering integrated marketing campaigns – ensuring we consider the full mix of channels available to us

Increased numbers who know we exist and what we do

Increased numbers who say we are relevant

Increased numbers who say we are easy to understand

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