Mission, Vision & Values

Our Mission is to

Fight for the things that matter
Make sure the Guild stays at the heart of campus
Develop students 
Support students

Our Vision is

To improve, develop and enrich the lives of all students - from application to graduation.

Our Values are to be

Fun and friendly. We're exciting, nurturing, and love what we do.
Ambitious. Good is just not good enough - our student members deserve the best.
Innovative and nimble. We're proactive and inspire change. We do everything with passion and principle.
Representative and involving. We provide the chance to create history and shape the world around us. Every interaction with us turns students into ambassadors for the Guild.
Professional and responsible. We're inspiring, human, respectful, informative and inclusive. Everything we provide is the high quality our members deserve.
Sustainable. We've been here for over 100 years. We'll be here for hundreds more by being ethically, environmentally and financially sustainable.

Find out more: view our Strategic Plan